Good tenders require the multi layered coordination of project management, sales, marketing, technical skill and copywriting, but must never lose sight of the client need during the bid process.

Understanding the client and having as much communication as possible during the tendering period is key to success. Whether you are seeking to respond to a tender through OJEU, you receive a request from a pre selected public sector procurement tender list or obtain a private request for proposal ( RFP ), your understanding of the client’s perspective will be vital to the development of the winning proposition.

Good copywriting requires consideration of the questions “why do we want to win this tender?”,  “who will be reading this?” and “ does this proposal really differentiate us”. Go the extra mile with the sales and technical copywriting and always edit strictly. Be clear upfront, and throughout, what the client’s required outcome is, what your key win themes are and how they really relate to the client need and therefore differentiate you.

Bid management and pitch presentation preparation ensures information flow with internal and external stakeholders and timely delivery of the bid, presentation or tender. The bid manager or bid sponsor should also be responsible for motivating the internal team and maintaining commitment to the bid.

Writing an executive summary that is compelling is important. The executive summary should grab the reader’s attention, present an argument of why you should win the bid and introduce the differentiating themes that will become threaded through the subsequent document.

Rehearse your presentation and team’s interaction.

Check your bid for copywriting accuracy and be sure that you have answered the questions. 

For a review of a tender you are preparing, our review service is available.

If you have any specific questions about a proposal, tender or pitch, or would like to receive our newsletters, which provide information on issues such as effective bids and presentations, communication skills, good copywriting and managing government tenders, then contact BiD.

Whether formally tendering for public sector contracts, preparing an interview presentation or protecting existing contracts at renewal, BiD.’s time efficient and cost effective services help you to get the job done by providing proposition advice, tendering expertise, copywriting man hours, presentation coaching as well as document design and production. Being an external resource allows us to look at your messages and proposed team objectively, as your client will, and then advise impartially. We also provide business development support through practical initiatives and longer-term client development programmes.

BiD. is accustomed to the requirements of private and public sector tendering and will hit the ground running to make the process as straightforward as possible for your internal team.

Our mission is to improve results through a professional tendering approach and we operate on an incentivised fee basis so you can use our service knowing that your success is our business.  Please contact us to discuss services further or provide a project specific quotation for your requirement.